Co-Founder and Chief Rain Maker
Co-Founder and Chief Experience Officer
Jonathan leads the creation of New Meaning’s (and GoEco’s) adventures/offers, from the idea phase to the feedback sessions upon participants’ return home, and is in charge of partner relations and regulatory affairs.
After completing his B.A. in Environmental Studies, Jonathan volunteered at numerous conservation projects. His positive volunteering experiences led him to believe that other like-minded people would also enjoy similar opportunities. He completed his M.A. degree and went on to create GoEco.
Twelve years later, he co-founded New Meaning.
Co-Founder and Chief of Getting Things Done
Jonathan leads the operations and sales of New Meaning (and GoEco).
He holds a B.A. in Geography Studies and has volunteered at wildlife and conservation projects in many countries around the world. Together with high school pal Jonathan Gilben, he founded GoEco in order to offer other people the chance to be involved in responsible, green tourism. New Meaning was founded in order to give baby boomers an equal chance to do so.